The Serengeti Awards Take Place this 31 January 2026

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People’s Choice Awards

Celebrates favorites chosen entirely by the public, highlighting the people, places, and creators that Tanzanians and visitors love most.

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Description:

Privately owned attraction that provides unique, engaging, and memorable experiences to visitors. Examples include zoos, recreation facilities, water parks, adventure parks, and other private tourism enterprises. The attraction should demonstrate exceptional management, safety standards, visitor satisfaction, innovation, and positive contribution to local tourism.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Number of visitors
  • Contribution to the Government Revenue
  • Innovation and Uniqueness of attraction
  • Community engagement

Scoring / Weigh:

100% public votes

Description:

Recognizes events and festivals that successfully attract domestic and international tourists while showcasing tourist attractions, including culture, traditions, and heritage matters. This includes diversified tourism product such as  gastronomy, sports and games, memorial and cultural festivals that are well-organized, innovative, and impactful in terms of tourism promotion and economic contribution.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Attendance & Reach
  • Economic & Tourism Impact
  • Risk management and accessibility standard
  • Community and stakeholder engagement
  • Compliance to cultural and community values
  • Events' quality and experience

Scoring / Weigh:

100% public votes

Description:

Recognizes travel agents providing exceptional  Airline booking and customer service.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Diversity of packages
  • Number of tickets generated and utilised
  • Number of awards and certificate received
  • Number of affiliated airlines
  •  

Scoring / Weigh:

100% public votes

Description:

Recognizes a Tanzanian photographer whose images best capture the country’s wildlife, culture, and landscapes, inspiring pride and attracting visitors.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Creativity and originality of images
  • Quality and technical excellence (lighting, composition, clarity
  • Relevance to Tanzania’s tourism and conservation
  • Popular appeal and engagement on social media platforms

Scoring / Weighing:

100% public votes

Description:

Celebrates an international professional photographer who captures Tanzania’s destinations in a way that promotes tourism and conservation globally.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Creativity and originality of images
  • Quality and technical excellence (lighting, composition, clarity
  • Relevance to Tanzania’s tourism and conservation
  • Popular appeal and engagement on social media platforms
  •  

Scoring / Weigh:

100% public votes

Description:

Recognizes individuals using traditional, print, or digital media to advocate for wildlife, forestry, beekeeping, and cultural heritage conservation.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Engagement and Influence
  • Content Quality
  • Consistency
  • Social media impact and reach
  • Integrity
  • Recognition
  • Strategic conservation program implemented

Scoring / Weighing:

100% public votes

Description:

Recognizes an influencer who promotes Destination Tanzania using digital and mainstream media. They should demonstrate creativity, accuracy, and a positive portrayal of Tanzania’s tourism products.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Engagement and Influence
  • Content Quality
  • Impact and Contribution
  • Consistency
  • Social media impact and reach
  • Authenticity and Ethics
  • Recognition

Scoring / Weigh:

100% public votes

Register Your Nomination

Submit details for your selected award category.