People’s Choice Awards

Celebrates favorites chosen entirely by the public, highlighting the people, places, and creators that Tanzanians and visitors love most.

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See the Organizations Supporting Excellence at the Serengeti Awards

Description:

Privately owned Wildlife Zoo attraction that provides unique, engaging, and memorable experiences to visitors.


Examples include zoos, ranch, farm, breeding facility, orphanage facility, sanctuary, aquariums, water parks, adventure parks, and other private tourism enterprises. The attraction should demonstrate exceptional management, safety standards, visitor satisfaction, innovation, and positive contribution to local tourism.

Criteria:

  • Compliance (Legal &Regulatory Adherence)
  • Number of visitors
  • Contribution to the Government Revenue
  • Innovation and Uniqueness of attraction
  • Animal-Visitor Interaction Guidelines or administrative directives
  • Community engagement

 

Scoring / Weigh:

60% Public Votes

40% Expert Panel

Description:

Privately owned attraction that provides unique, engaging, and memorable experiences to visitors.

Examples include Ancient ruins, archaeological sites, historic cities, architecture, traditional villages & communities, sacred & religious sites and other private cultural enterprises. The attraction should demonstrate exceptional management, safety standards, visitor satisfaction, innovation, and positive contribution to local tourism.

Criteria:

  • Compliance (Legal &Regulatory Adherence)
  • Number of visitors
  • Contribution to the Government Revenue
  • Innovation and Uniqueness of attraction
  • Community engagement

Scoring / Weigh:

60% Public Votes

40% Expert Panel

Description:

Privately owned attraction that provides unique, engaging, and memorable experiences to visitors. Examples include sports and youth activities, water parks, adventure parks, and other private tourism enterprises. The attraction should demonstrate exceptional management, safety standards, visitor satisfaction, innovation, and positive contribution to local tourism.

Criteria:

  • Compliance (Legal &Regulatory Adherence)
  • Number of visitors
  • Contribution to the Government Revenue
  • Innovation and Uniqueness of attraction
  • Community engagement

Scoring / Weigh:

60% Public Votes

40% Expert Panel

Description:

Recognizes events and festivals that successfully attract domestic and international tourists while showcasing tourist attractions, including culture, traditions, and heritage matters. This includes diversified tourism product such as  gastronomy, sports and games, memorial and cultural festivals that are well-organized, innovative, and impactful in terms of tourism promotion and economic contribution.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Attendance & Reach
  • Economic & Tourism Impact
  • Risk management and accessibility standard
  • Community and stakeholder engagement
  • Compliance to cultural and community values
  • Events' quality and experience

Scoring / Weigh:

60% Public Votes

40% Expert Panel

Description:

Recognizes travel agents providing exceptional  Airline booking and customer service.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Diversity of packages
  • Number of tickets generated and utilised
  • Number of awards and certificate received
  • Number of affiliated airlines

 

Scoring / Weigh:

60% Public Votes

40% Expert Panel

Description:

Recognizes a Tanzanian photographer whose images best capture the country’s wildlife, culture, and landscapes, inspiring pride and attracting visitors.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Creativity and originality of images
  • Quality and technical excellence (lighting, composition, clarity)
  • Relevance to Tanzania’s tourism and conservation
  • Popular appeal and engagement on social media platforms

Scoring / Weighing:

60% Public Votes

40% Expert Panel

Description:

Celebrates an international professional photographer who captures Tanzania’s destinations in a way that promotes tourism and conservation globally.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Creativity and originality of images
  • Quality and technical excellence (lighting, composition, clarity)
  • Relevance to Tanzania’s tourism and conservation
  • Popular appeal and engagement on social media platforms

Scoring / Weigh:

60% Public Votes

40% Expert Panel

Description:

Recognizes individuals using traditional, print, or digital media to advocate for wildlife, forestry, beekeeping, and cultural heritage conservation.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Engagement and Influence
  • Content Quality
  • Consistency
  • Social media impact and reach
  • Integrity
  • Recognition
  • Strategic conservation program implemented

Scoring / Weighing:

60% Public Votes

40% Expert Panel

Description:

Recognizes an influencer who promotes Destination Tanzania using digital and mainstream media. They should demonstrate creativity, accuracy, and a positive portrayal of Tanzania’s tourism products.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Engagement and Influence
  • Content Quality
  • Impact and Contribution
  • Consistency
  • Social media impact and reach
  • Authenticity and Ethics
  • Recognition

Scoring / Weigh:

60% Public Votes

40% Expert Panel

Description:

Recognizes a media with different programme that promoting tourism attraction (Destination Tanzania) using their official platforms. They should demonstrate creativity, accuracy, and a positive portrayal of Tanzania’s tourism products.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Number of programmes conducted (Jan - Oct 2026)
  • Content Quality
  • Programme Scheduled 

  • Number of Conservation and Tourism stakeholders engaged with 

  • Impact and Contribution

  • Consistency
  • Social media impact and reach
  • Authenticity and Ethics
  • Recognition

 

Scoring / Weigh:

60% Public Votes

40% Expert Panel

Description:

Recognizes a media with different programme that promoting tourism attraction (Destination Tanzania) using their official platforms. They should demonstrate creativity, accuracy, and a positive portrayal of Tanzania’s tourism products and services globally.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Number of programmes conducted (Jan - Oct 2026)
  • Content Quality
  • Programme Scheduled 

  • Number of Conservation and Tourism stakeholders engaged with 

  • Impact and Contribution

  • Consistency
  • Social media impact and reach
  • Authenticity and Ethics

Scoring / Weigh:

60% Public Votes

40% Expert Panel

Description:

Recognizes the most outstanding gastronomy in Tanzania, delivering excellence services to customers, The award celebrates innovation, customer satisfaction and employments.

Criteria:

  • Compliance (Legal & Regulatory Adherence)
  • Number of activities handled or participated (Jan - Oct 2026)
  • Range of Menu services that offer (diversity of food)
  • Reputation and recognition in the sector (awards, certifications) • Innovation in products & services

  • Community impact employment

 

Scoring / Weigh:

60% Public Votes

40% Expert Panel

Register Your Nomination

Submit details for your selected award category.